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Enquirer Consulting Group / Prepared for SMARTECH
September 2026

The right mills for SMARTECH.
Found by name, not by chance.

Brian, you asked to find time next week. Good. Before we do, here is what we see from the outside and how we would build and run an outbound unit for SMARTECH in North America, then hand it over.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

AI for the press line, sold mill by mill.

01
SMARTECH builds AI-driven process control for wood panel manufacturing, and has been part of Hexion since December 2024.
02
Two tiers: SmartPress and SmartQuality on the intelligence side, SmartWax, SmartMDI and SmartPF as systems.
03
SmartQuality launched at LIGNA 2025 in Hannover, and an AI operator layer is in development across the range.
04
Hexion's stated direction is a move from materials provider to full-service partner, selling performance rather than chemistry alone.
Every one of those products is sold into a plant, and the plants that could use them form a list. Lists can be worked.
Prepared for SMARTECH
Where this goes

Mills rarely call first.

Today
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From the outside, new conversations in industrial technology tend to start in the same places: trade shows, partners and accounts a team already knows.
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Those routes work, and they are hard to scale. A commercial team's week only has so many first introductions in it.
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An AI system on a production line is rarely one person's call. Operations, process engineering and quality all have a say.
In the first weeks and months
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A named list of North American panel mills and the people who run their lines, built person by person, not a bought database.
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A message written for one real person at a time, sent from real inboxes and real profiles, reviewed by a human before it goes.
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Interested replies landing with your team, with the person, the context and a way to reach them, so your time goes on the conversations.
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Your own operator running the whole thing at the end of four months, with the playbook and the dashboards. You own it, we leave.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for SMARTECH

Three things, matched to how SMARTECH sells.

The mill list, built by name

Plant managers, production and process engineers, and quality leads at North American panel mills, mapped mill by mill so each plant has more than one way in.

Outbound that runs every day

Research led messages written for one person at a time, from warmed inboxes and managed profiles. Not a blast, and not a template with a first name dropped into it. A person owns every live conversation.

Reported like a result

Sends, replies, real conversations and meetings booked, visible to you every day, by product and by message. You see which mill conversations are moving.

You do not get another vendor to manage. One point of contact, and the specialists sit behind us.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the list ourselves. Named people at North American panel mills, not a bought database.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why we think this fits

Built for companies whose buyers are countable.

01

A finite named universe

The panel mills in North America form a list you could write down. That is the shape outbound handles best.

02

Something to talk about

New products and an AI operator layer in development give a plant a reason to take a first conversation. Outbound puts that reason in front of the right people, one at a time.

03

Your time stays on the meetings

Your team keeps working with the mills it already serves. The engine runs everything that happens before the first conversation and hands you a warm one.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Yours to keep. Nothing owed.

  1. Read it, forward it to the team at SMARTECH. It is yours either way and nothing is owed for it.
  2. If any of it is wrong about SMARTECH, tell Matthew and he will correct it.
  3. Meet Matthew next week, as you asked, and look at what a named mill list for one SMARTECH product would look like. Only if it is useful to you.
Matthew is your point of contact from here. For next week, take a slot at cal.com/ecg or reply with a time and we will work around you.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Matthew   /   matthew@enquirerconsulting.com   /   cal.com/ecg
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for SMARTECH.